About
Designing Products with Purpose, Not Just Pixels
I’m Surya Kannan, a Product Designer with 5+ years of experience shaping digital products that balance user needs with business impact. I specialize in turning complex ideas into intuitive, scalable experiences across web and mobile platforms.
My approach goes beyond visuals — I focus on usability, clarity, and delivering measurable outcomes through design.
My Work Experience
Defyd India5
UX Design Engineer
July 2025 - Present
Product Designer
Contract
Dec 2023 - Mar 2025
Soft Suave Technologies
Lead - UIUX Design
Jun 2023 - Dec 2023
Trioo Advertising & Media Services
Co-Founder, Associate UI/UX Design
Apr 2018 - Jul 2022
Rootwork Systems
Graphic Designer
May 2014 - Auj 2015
When I’m Not Designing, I’m Exploring
Travel helps me reset, observe, and draw inspiration from real-world experiences — which often reflects back in my design thinking.
My Design Philosophy
I believe great design is a balance between user empathy, business goals, and technical feasibility. It’s not just about how things look — it’s about how they work, how they scale, and the value they create.
With every project, I aim to simplify complexity, improve usability, and create experiences that feel effortless.